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productsA mass-market consumer product in marketplace…
With a product and a market, Chadora is a good introductory exercise in business management. It is a simple game that focuses on the fundamental mechanisms of management. It is perfectly adapted to integration seminars.
Presentation
Chadora is a business game that simulates, in a market, an industry made up of a number of competing firms that manufacture and sell a consumer product in a national market. This product, made with a single production process, is composed of a single raw material. The distribution channels are wholesalers and retailers.
Decisions
The simulation contains twenty decisions relating to commercial policy (sales price, conditions of sale on credit, advertising, sales force, etc.); production policy (production volume, purchase of raw materials, investments, research and development, etc.); financial policy (borrowing, interest rates, dividends paid to shareholders, etc.),
forecasting decisions (revenue forecasts; cash flow and earnings).
The Chadora simulation is adapted to the Bachelor’s level.